3 Ways WordPress Can Save Your Business Money
When you own a small business, the costs of keeping it operational at the beginning can be high. By trying to save your business money, you might neglect certain important aspects of a business. For instance, cutting your marketing budget, which might not be the best idea.
How can WordPress save your business money?
One of the areas you can easily save money is to build and maintain your own website. This might seem daunting, especially if you think you’re a bit technologically challenged, but it is actually much easier than you might think.
WordPress has many benefits for business, such as:
Many features of WordPress are free. It’s possible to build your website using WordPress without ever paying a cent. However, WordPress does have paid options which include some very cool features like advanced customisation and connecting your own personalised domain (web address). There are various pricing options available, so you can pick one that suits your business and your budget. Certain extra features come in the form of “plugins”. These are like extra apps you can install to give your website even more functionality. There are many free plugins you can use, or you can choose to purchase some extra ones. There are also free themes (website layouts) available, so unless you have something very specific in mind for your website which you can’t find among the free versions, a theme won’t cost you anything.
Easy to learn
There is no need for you to pay a web designer to build and maintain your WordPress website. You can do a WordPress training course online to learn everything you need to know to build and maintain your own website. This WordPress training course is aimed at the complete beginner – it starts at the very beginning and guides you through all the concepts you need to understand in detail. Consider doing the course before you decide to pay someone else to do your website – you might realise that it is not very difficult at all to do yourself. Building and maintaining your own website can save you a lot of money; not only the cost of the web designer but also the monthly maintenance costs.
Use digital marketing
If you have a website, you can use all kinds of online marketing initiatives. You can link your social media pages to your website, you can do online advertising with Google AdWords, or you can start a blog. All of these will draw more traffic to your website and help build your brand identity. Digital marketing is also a lot more cost effective than traditional marketing initiatives. Traditional marketing has its place, but if you’re just starting your business, it could make a lot more sense to save your budget and make use of digital marketing. It’s becoming more and more important to have your business visible online – it helps you reach potential customers or clients which you otherwise might never reach, and it gives your business a sense of credibility. Think about it: would you trust a business you can’t find online?
If you’re interested in learning how WordPress works, head over to our WordPress Training 101 Course!