Using Your WordPress Website For Digital Marketing
Once you have your new website, you should use it in conjunction with your other digital marketing efforts. Here’s how you can use your website for online marketing:
Start a blog
With each blog post you add, you get another indexed page on your website, which means you have one more possibility of driving traffic to your website via search engines like Google. It also gives you something fresh to post on your social media platforms. Having a blog on your website gives you more authority, helping your customers reach a decision. There are a few things you should keep in mind when considering a blog for your website.
Search engine marketing
Also referred to as SEM. This type of advertising works based on the keywords people use to search for something on search engines like Google. There are two types of SEM: Pay Per Click (PPC) and Cost Per Thousand (CPM). With PPC, you pay every time someone clicks on your ad, whereas with CPM you pay a flat rate per every thousand impressions.
Retargeting and remarketing
Retargeting often refers to display ads which target users who have interacted with your site in certain ways. When a visitor to your website clicks on something specific you decided on, a cookie is set in their browser which you can use to retarget them. Retargeting is sometimes called remarketing, which gets a little confusing. More often, remarketing refers to emailing and re-engaging people who didn’t complete a certain action on your website.
With email marketing, we’re not referring to random, spammy sales emails. You should give your website visitors the opportunity to sign up for your mailers. That way, you have their permission to email them. This is a great way to boost customer loyalty and sales. You can use Email Campaign Managers like MailChimp, Campaign Monitor, or ConvertKit to send out mailers to your subscribers.